Oct 12, 2023
Imagine a world where your marketing expertise connects with a larger audience, and where your writing can truly flourish. In this episode of Life After Corporate, host Deb Boulanger delves into the journey of her guest, Afton Brazzoni, who took the leap from a corporate marketing role to becoming a renowned content creator. She’ll talk about the importance of strategic messaging and thought leadership to optimizing content for search and creating a unique brand voice. Afton shares practical tips and strategies for creating impactful and engaging content. From client success stories and optimized blog posts to a unique brand voice and playbook, Afton has emphasized the need for a balanced approach that aligns both personal preferences and audience perception. So, if you're looking to enhance your content strategy and establish thought leadership in your industry, take Afton's guidance to heart. This episode will encourage you to start crafting content that not only resonates but compels your audience to take action. It's time to make your content scroll-stopping and truly make an impact in your industry. Brace yourself for a paradigm shift and embark on a journey to discover your true content creation potential in this inspiring episode of Life After Corporate.
[00:01 14:38] Streamlining Content Creation Process
Eliminating the need for brainstorming with a playbook
Saving time and effort in content ideation
Focusing on what the business wants to be known for
Enhancing efficiency in content creation with a playbook
[14:39 -23:28] Maintaining Consistency Across Platforms
Website, LinkedIn, and Instagram voice alignment
Avoiding a disjointed brand experience
Authenticity in all interactions
Operating from a place of purpose and integrity
[23:29 - 28:59] Importance of Client Stories for Social Media Profiles
Carousels as an effective format for client stories
Benefits for clients to be profiled on social media feeds
Enhancing client engagement and storytelling through profiles
Showcasing client success and testimonials
[29:00 - 33:07] Blog vs Newsletter vs Social Media
Understanding the differences between blogs and newsletters
Exploring the possibility of using a blog as a newsletter
Leveraging blogs for social media posts
Importance of strong call to action in blog posts to drive reader engagement
[33:08 - 35:00] Closing Segment
Connect with Afton through the links below
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Final words
Connect with Afton Brazzoni
Website: Scribe National
Facebook: scribenational
Instagram: @aftonbrazzoni
LInkedIn: linkedin.com/in/aftonaikens
Other Episodes You May Like
Go to https://lifeaftercorporatepodcast.com/ for all episodes
Ep 149 The Power of Branding: Creating Impact in a Crowded World
Ep 121 Keys to Unlock Your Social Media Visibilit
Tweetable Quotes:
“And so this idea of building trust Is really one of those key messages that I keep coming back to. Now I can talk about that in 50 different ways”....Afton Brazzoni
"You really have to Dial into their expertise and learn how to translate it at a level that will resonate with a larger number of people."... Afton Brazzoni on Crafting your ideal message
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