Mar 22, 2022
What does your brand communicate about your value and your values? Today, we're unpacking how to prosper from your purpose through effective branding.
In this episode, we are joined by Lorraine Schuchart. Lorraine is a disruptive brand strategist, an award-winning writer, and a national speaker. She has an agency called Prosper for Purpose where she helps changemakers build brands that impact the world. And the bottom line, the company holds the prestigious B Corp certification, which means that her brand is behind a purpose. She meets the highest standards of verified social and environmental performance, public transparency, and legal accountability.
[00:01 - 07:04] Opening Segment
[07:05 - 17:37] Does Your Brand Reflect Your Mission and Values
[17:38 - 32:07] The Average Female Entrepreneur’s Branding
[32:08 - 38:38] Closing Segment
Connect with Lorraine through lorraine@prosperforpurpose.com, Instagram. Check out their website Prosper for Purpose and listen to The Prosper Project podcast!
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Tweetable Quotes:
“There's nothing wrong with wanting to make money or even make a lot of money. But the purpose of business has to be more than profit, it has to be to create some kind of impact that is bigger than you.” – Lorraine Schuchart
“When you don't have the passion for something and you don't have the skills, you're not going to be as successful.” – Lorraine Schuchart
“If you are clear on your purpose, you're going to be heading in the right direction.” – Lorraine Schuchart