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Life After Corporate


Mar 22, 2022

What does your brand communicate about your value and your values? Today, we're unpacking how to prosper from your purpose through effective branding.

In this episode, we are joined by Lorraine Schuchart.  Lorraine is a disruptive brand strategist, an award-winning writer, and a national speaker. She has an agency called Prosper for Purpose where she helps changemakers build brands that impact the world. And the bottom line, the company holds the prestigious B Corp certification, which means that her brand is behind a purpose. She meets the highest standards of verified social and environmental performance, public transparency, and legal accountability.  

 

[00:01 - 07:04] Opening Segment

  • I welcome our guest: Lorraine Schuchart 
  • How Lorraine and I met 
  • Lorraine’s life after corporate journey and how she created her own company

 

[07:05 - 17:37] Does Your Brand Reflect Your Mission and Values

  • The Connection of Profit and Purpose
    • How Lorraine’s business stands out among other branding businesses
    • Passion versus Purpose
  • More than One Purpose
    • Your Brand Purpose
    • Lorraine tackles how branding evolves

 

[17:38 - 32:07] The Average Female Entrepreneur’s Branding

  • The Impact and the How of your business’ purpose
  • The Dos and Don’ts as You Establish Your New Business’ Branding
  • When You Should Start a Second Business
  • Why creating your branding is not through hiring a designer

 

[32:08 - 38:38] Closing Segment 

  • What you own is your brand positioning, get to know why!
  • The Importance of a Website

 

Connect with Lorraine through lorraine@prosperforpurpose.com, Instagram.  Check out their website Prosper for Purpose and listen to The Prosper Project podcast!  

 

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Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

 

Tweetable Quotes:

“There's nothing wrong with wanting to make money or even make a lot of money. But the purpose of business has to be more than profit, it has to be to create some kind of impact that is bigger than you.” – Lorraine Schuchart

“When you don't have the passion for something and you don't have the skills, you're not going to be as successful.” – Lorraine Schuchart

“If you are clear on your purpose, you're going to be heading in the right direction.” – Lorraine Schuchart