94. Women, Boobs and Capital - How Annette Azan Launched Nuudii System and revolutionized the bra industry

Apr 7, 2022

How do you launch a product that revolutionizes an entire industry category?  And how, as a female founder do you get other women and men back your mission by investing in your vision?  In today’s episode, join me and my amazing guest who is revolutionizing the bra industry by giving women a choice of flexibility and comfort with a natural shape.

Today we are speaking with Annette Azan.  Annette is a 25-year fashion industry veteran and wellness visionary. She is a graduate of the Fashion Institute of Technology, where she has worked with fashion risk-takers including Diane Benson, Norma Karmali, and Donna Karan, launching, developing, and driving sales for brands such as Urban Zen, Diane B., and Episode. She is also the creator and CEO of Nuudii, a proud women-founded, women-led business with the mission of creating products that make lives easier, wardrobe choices broader while offering everyone a chance to reconnect with their bodies, fostering both emotional and physical wellbeing. 

 

[00:01 - 05:26] Opening Segment

• I welcome our guest: Annette Azan
•  A background in business, not design
• How Annette, from a family of entrepreneurs, became a professional fashion designer turned business owner
• How innocence has helped her to her success

 

[05:27 - 12:42] Women, Boobs and Capital

• Comfort and the New Age of Feminism
• How Annette got investors at the beginning of the Nuudii system
• Kickstarter Campaign versus Wefunder Campaign

 

[12:43 - 22:37] Women Investors in the Men-Filled Investing Community

• Why Women Investors are Not as Active as Men
• Conversations on money, investing, and value
• Annette’s Moment of Doubt and Frustration while Building her Business
• The Number One Lesson for Aspiring Women Entrepreneurs
• Check out Kickfurther

 

[22:38 - 28:31] Closing Segment 

• Annette shares her vision for Nuudii and shares a bit about their new and upcoming product

 

Connect with Annette through Facebook, Instagram, Twitter, and LinkedIn. Get your own Nuudii by visiting their website. USE THE CODE: DebLifeAfterCorp for 15% off your first purchase.

Become an investor in Nuudii on WeFunder.

Join the Kickstarter campaign and get perks for purchasing the NEW Nuudii backless!

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

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Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

 

Tweetable Quotes:

“Breasts are the last part of our body, we've been able to reclaim these women.” – Annette Azan

“Women are not just looking at our product from a standpoint of is this a good investment? Women think about the product as something for themselves.” – Annette Azan

“Asking is never easy. But you learn to push through the discomfort because that's how you're gonna get investment.” – Annette Azan