Sep 7, 2022
Merriam-Webster defines “CATCH-22” as: “a situation presenting two equally undesirable alternatives”. You can't invest in your business because you don't have enough clients and you can't get more clients because you can't afford to invest in the support to help you. This is a vicious cycle that many new business leaders find themselves in. When you're in this position, it's easy to misunderstand what growth actually looks like. So if you're feeling stuck, you're not alone. In this episode Deb goes deep into the “WHY”. You’ll find yourself saying, “Yes, that’s me” more than once. Deb has some solid advice on how to go forward.
[00:01 – 11:51] Opening Segment
[11:53 – 20:42] Here are some success stories to think about
[20:43 - 24:00] Closing Segment
Tweetable Quote:
"It's critical that you have a handle on your numbers so that you can prioritize your focus and what you're spending your time on as the CEO of this business that you desperately want to see succeed..” - Deb Boulanger
“You can't invest in your business because you don't have enough clients and you can't get more clients because you can't afford to invest in the support to help you.” - Deb Boulanger
"I'm not talking about a low-end membership program or an online course in my world. Value comes from building up, not down. So, consider adding a high-end mastermind to your portfolio or an executive retreat where you can serve several clients at once for higher fees". - Deb Boulanger
Links Mentioned in the Episode:
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